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APSL
Client
APSL
Date
August 2024
Project type
Packaging Design
Role
Brand and packaging designer
Aurigene Pharmaceutical Solutions Limited (APSL) is a CDMO/CRO partner supporting drug discovery and development for global pharma companies. Their operations involve fast-moving compound workflows, strict documentation protocols, and cross-functional coordination across labs, manufacturing units, and QA teams.
Despite their technical strength, their visual identity and packaging ecosystem lacked cohesion, consistency, and clarity leading to inefficiencies in both communication and brand perception.
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